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If you thought being a stylist was all
glamour, photo shoots and celebrity hobnobbing, read on. If you're going to
make it in this cut-throat industry what you'll need is dedication and a
love of hard work.
Getting started
A stylist is the person who creates a look for either an individual or a
model with clothing and accessories to make a statement. Traditionally a
stylist would work on a commercial, catwalk or magazine shoot but these days
with image being key in so many worlds they often work for individual
clients creating their own unique style.
Dedicated follower of fashion. To succeed you need to have a real
interest in fashion, trends and a keen eye for style. Experts argue you
either have this or you don't although a course can sharpen some natural
skills. Fashion degrees are not as essential as experience and contacts and
most stylists say they "fell" into the job, which is not very helpful when
it comes to specific advice.
Back to school. Find your local fashion college and ask if they do
short specialised stylist courses. Most of the London fashion colleges do
and it's becoming more widespread.
Shop around. Gain experience by working in a small boutique - smaller
outlets give you real hands on experience of cultivating style.
Helping hands. Call your local department store and see if they are
having any fashion shows. Get some work experience helping out the stylists
they use. They don't just work in London.
Aim high. Call local photographers or local newspapers, send them
your CV and offer your services as a runner on the next fashion shoot they
may be doing.
There are three main areas for styling opportunities in fashion - although
they're not rigid categories and many stylists these days have to be
multi-talented.
Fashion stylist
Primarily working for magazines, newspapers, or advertising agencies on
commercials. The job of the stylist is to work to a set brief, selecting
clothes for photo or video shoots. A large part of the job is planning.
Stylists provide the creative aspect of the shoot, but also source the
clothes and accessories needed, liaising with press offices, getting all the
clothes, shoes and accessories to the studio or location and deciding on
which looks for which model. When on a shoot the stylist must dress the
models on set, pinning, clipping where necessary and take charge of
portraying the look the brief requires.
Celebrity stylist
This involves more personal client work and many stylists have full time
jobs styling their celebrity clients which can include television
presenters, actors, singers - and also bands.
The role of the celebrity stylist involves attending catwalk shows and
selecting clothes for each season, attending photo shoots and advising on
the most appropriate look for anything from individual photographs to
appearances on TV chat shows.
Some celebrities, especially the big name Hollywood stars, like to have
their stylist on call; others only need advice intermittently.
Personal stylist
Sometimes called an image consultant, this type of styling involves working
one-to-one with clients. Sometimes these are celebrities, but many clients
these days who employ a personal stylist are high fliers in the world of
business who know that their image needs an overhaul.
This aspect of styling involves working intimately with a client who must
trust the stylist helping them to create their own personal style. This type
of styling job is based on empowering the client to develop their own look
rather than dressing them in the stylist's preferred style.
Reality check
Styling may sound very glamorous, but it's not all it seems. Most stylists
work freelance and depend on agents or their own contacts to get jobs in an
area where competition is fierce.
The demands of being at the disposal of high-profile celebrities make it
hard to plan any social life or holidays. When working with celebs you have
to work around their commitments.
When you're on a shoot the hours are very long and you're needed every
second. You also need to scour every fashion magazine - not just the UK ones
but European and USA editions too.
Fashion is constantly evolving and you must be up-to-date with every
emerging trend. Finally, you need to look great every second of the day to
gain people's trust in a world where image is everything! |
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